Rebranding is not just about a new logo or website, but about the entire look and feel of the brand that you reflect to the world about your business. There needs to be a lot of thought and planning to ensure that there’s a consistent and cohesive strategy that spans all elements (logo, packaging, signage, flyers, ads, etc) and channels of your brand (digital, social, brick-and-mortar building,assets etc).
Whether your company simply needs a facelift or a completely new brand identity to reflect its evolution, rebranding is instrumental in molding the right perception. There’s value in the process as well as in the end result. Take rebranding as a great opportunity to strengthen and reaffirm your company’s identity and values, both internally with your employee base and externally with your customers.
Rebranding can be a total revamp or a simple refresh or facelift of the existing. There are many scenarios to be considered, perhaps the logo colours or font is dated or your company may have expanded into new product lines, entered international markets or acquired/merged with another company or target demographics have changed and there is now a new audience.
It is important to be clear about why you’re rebranding; this way you ensure that the effort of rebranding is worth it and will achieve the expected results in your business. Often, a rebrand means that the company has evolved beyond its previous identity and is now ready to reach new heights. Rebranding offers a great opportunity to strengthen the company’s presence and image in the eyes of your customers.
To tell a brand story that is worthy of your company and resonates with your client is not an easy task. Especially if you’re doing a total rebrand, this process should involve high-level strategy, considerable research, careful planning, and team-wide collaboration. This is where Brandboy comes in with years of experience to help you on this journey to ensure your corporate identity is appealing to consumers and reflective of your business.