Rebranding is not just about a new logo or website, but about the entire look and feel of the brand that you reflect to the world about your business. There needs to be a lot of thought and planning to ensure that there’s a consistent and cohesive strategy that spans all elements (logo, packaging, signage, flyers, ads, etc) and channels of your brand (digital, social, brick-and-mortar building,assets etc).

Whether your company simply needs a facelift or a completely new brand identity to reflect its evolution, rebranding is instrumental in molding the right perception. There’s value in the process as well as in the end result. Take rebranding as a great opportunity to strengthen and reaffirm your company’s identity and values, both internally with your employee base and externally with your customers.

Rebranding can be a total revamp or a simple refresh or facelift of the existing. There are many scenarios to be considered, perhaps the logo colours or font is dated or your company may have expanded into new product lines, entered international markets or acquired/merged with another company or target demographics have changed and there is now a new audience.

 It is important to be clear about why you’re rebranding; this way you ensure that the effort of rebranding is worth it and will achieve the expected results in your business. Often, a rebrand means that the company has evolved beyond its previous identity and is now ready to reach new heights. Rebranding offers a great opportunity to strengthen the company’s presence and image in the eyes of your customers.

To tell a brand story that is worthy of your company and resonates with your client is not an easy task. Especially if you’re doing a total rebrand, this process should involve high-level strategy, considerable research, careful planning, and team-wide collaboration. This is where Brandboy comes in with years of experience to help you on this journey to ensure your corporate identity is appealing to consumers and reflective of your business.

Architectural Signage & Logos

Signage truly dictates what others perceive of your brand. As part of your company’s signage, it is vital to have a strong and appealing logo that communicates your business vision.

Attention spans are short these days – especially consumers’, hence it is important for the font, imagery, typography to quickly:

·       attract attention

·       convey the right message

·       help influence customers’ emotions – plain and simple!

Architectural Signage is a vital part of building a successful business and brand, whether it be sky signs, 3-D lettering, banners on buildings, entry statements, building facades, gigantic walls on skyscrapers, monolith signs or pylon signs.

Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not.

And, if we’re all being honest, some of your audience will likely forget the name of your business but they’ll immediately associate your logo with their memories of your brand. It might be on a sky sign that they see every morning while driving to work or on signage on the sides of a bus.


The space we create is tailored to meet your requirements, while ensuring that it sends the same message as your brand that your target audience will remember. This is what we do – present your organization in a memorable manner.

The sign that identifies with your organization will make consumers feel confident about opting for any of the products or services that you have to offer. This is Brandboy’s area of expertise! We turn your ideas into the best way of promoting your brand in all available places that offer this option such as public transport, retail, corporate, exhibitions, industrial, medical, leisure and even entertainment. Our team will design the signage solutions you need for any of the locations mentioned above, where you can make your business seen and be remembered!

Brandboy offers integrated services for signage, including design for corporate branding, manufacturing and installation.


Display Signs and Graphics

What is a brand without display signs? One might believe that there is no need for such an addition to your current space or to the place where you intend on promoting your products and services. We beg to differ. Our team is here to make you stand out with quality signage options designed based on your vision. No one should have to wonder for too long about the name of your company or what it represents.

They should see the right sign and already know what your brand is all about. That is why we are proud to offer you our assistance in building the reputation of your brand. From simple display signs to architectural signage that is aesthetically pleasing, we ensure all aspects of your signage needs are met and attention is drawn to your business. We also offer high quality pop up displays for trade shows & exhibitions, roll-up banners, graphic prints and large format prints. Additionally, we can custom make just about any type of signage so please discuss specific needs with us.

Our team is prepared to go that extra mile to offer you much more than just a display sign you could see just about anywhere. We get completely invested in any project we work on, regardless if you just require a simple exterior or interior sign to show others that your business is right there in that spot or if you are in need of some banners. These can be permanent or temporary and can be created based on your own artwork or ideas.

You also have the option of allowing us do all of it from design to delivery. Every single detail contributes to building the reputation of your brand. Allow us to make sure that we find every opportunity to help you promote your company with the help of the most expressive and impressive signage solutions. We know how to make the most out of each detail that is part of the signs meant to represent your organization!

We have a project team who looks after all signage needs from the design concept to manufacturing to signage maintenance. Give us a call today to get a competitive quote!

Branding & Perception

The space in which you welcome employees, prospective customers, investors and audience should send the right message. The way they perceive your brand can be influenced by the appearance of your office or commercial establishment. That is why it is essential that you opt for a commercial fitout, which is meant to offer you a completely transformed space, one that surpasses your expectations.

What is important is a team that can manage handle the entire project from start to finish. We can offer you our complete assistance regardless of the type of building or field that you work in, from media walls with digital TVs to all aspects of trades including electricals and plumbing- our team will find the most efficient ways of reaching the true potential of your space and refurbish it to ensure it meets your branding requirements. Brandboy will ensure that all aspects of branding and perception are considered.

The clients that have and will rely on our services will benefit from a variety of solutions associated with fitouts, commercial signage and consulting. We are here to offer your business the best advertising tools from a visual point of view. Your target audience will certainly notice any of the signs or banners that are associated with your brand, as long as you trust us to help you with this particular marketing aspect.

Your work space as well as any of the other locations where you can make the name of your business noticed offer you the chance to put your brand on the map. There is no better way to do it than with the professional assistance of our team, which can help you with anything from signage to working out your budget needs for a refurbishment project.

Latest Innovative Retail and Office Refurbishments

Brandboy has a strong track record in workplace transformation, designing and implementing commercial office environments. We specialize in creatively transforming office spaces where teams and businesses thrive. Using innovative materials for ceilings, office glass partition walls and floor finishes, we maximise spaces and build a dynamic working environment that's flexible enough to accommodate your company's changing needs. We offer end to end project management from design & artwork, office refit and re-stack, DA approvals, construction and all aspects of branding and signage.

Multisite office fitouts is also our speciality. To ensure on time delivery and handover multiple fit-outs that happen concurrently, we provide a dedicated Project Manager and installation team to ensure that the projects are completed with minimal risks to budget and timely delivery. In some locations, a seven day work week is required in order for the stores to be opened on time and commissioned successfully.

Location: Sydney| Melbourne| Canberra| Perth| Queensland|Tasmania|  New Zealand|  Singapore| Fiji

Complete Fit-out solution and Project Management

Brandboy has a wealth of experience working across fitting out spaces for a variety of industry types for many of Australia’s largest companies within retail, leisure, corporate, public transport, industrial, entertainment and the medical industry.

Our service offers a complete fit-out solution from Refurbishment, Internal & External Signage, Visual Merchandising and Consultation. Inclusive of all this are building application services (with the relevant council or regulatory authorities), carpentry, painting, electrical & data cabling, plumbing, displays, joineries, floor covering, signage and making good on all projects.

Key elements in our approach are:

  • Creation of commercial and retail spaces that reflects the company’s style, culture and energy
  • Creative design solutions and complete project management solution
  • Focus on the client’s requirements to build and deliver, keeping in mind budget constraints
  • Strategic cost saving and supply approach based on your budget and timings
  • High quality refurbishment that supports quality assurance, workplace health and safety and environmental management
  • Multi sites location and National procurement management of new fit-out projects as well as maintenance
  • Head of contracts