STRATEGIC PLANNING APPROACH FOR CONSTRUCTION PROJECTS IN AUSTRALIA

Detailed and thorough planning is critical to the success of any construction project. As industry findings attested, there’s a direct linkage between strategic planning and the construction project’s performance. It shows that the resolutions made during the pre-construction stage define the comprehensive framework of the project.

Learn the key elements in the planning process observed by Brandboy Australia.

Site audit and assessment

We conduct site inspections to assess the site control practices, safety strategies, site accessibility, and potential risks and hazards. Pre-construction inspections also include a survey of the property condition and nearby areas, as well as a review of construction approvals and requirements to ensure compliance with local and national authorities. For multi-site locations, we do site audits across all stores and offices across Australia and New Zealand.

Brand implementation strategy

Implementing your brand entails presenting your company to the public in a dynamic and recognizable manner. You surely don’t want to confuse customers by giving them a different experience from every aspect of your branding. That’s why in all the construction and fit-out projects we handle, we make sure that brand consistency and brand control are carefully observed. As our company name- Brandboy – suggests, we place a significant emphasis on the “brand” of our clients. Our team acknowledges that a unique brand can inspire loyalty among customers and make you stand out amongst competitors. As part of the planning process, we ensure that strategies are in place to keep our client’s branding consistent. By putting system for consistency into our brand implementation plan, we can minimize the risks of branding mistakes in the execution phase.

With our innovative brand implementation strategy, we help our clients achieve maximum brand exposure by using an experiential architecture with a consistent look and feel across their overall brand identity. As we specialize in multi-site projects, we ensure that brand consistency is keenly executed throughout all the different locations and branches.

Budget and cost analysis

The budget requirements for construction projects vary depending on the type and size of the project. However, in most cases, a construction budget includes all materials, labour, professional fees and services, tools and equipment, taxes, insurance and bonds, utilities, and contingencies. Throughout the years, Brandboy has adopted a strategic cost-saving and supply approach based on our client’s budget and timelines. With thorough planning and preparation, we eliminate or minimize erroneous estimations, which can negatively affect the project in the long run. When doing budget and cost analysis in the pre-construction phase, we give careful consideration to important aspects such as the latest market trends that could contribute to cost escalation, especially in development projects a year or more before construction begins.

Layout Plans and Drawings

Among the most critical elements of a project is the layout design, and it requires a high level of technical skills to prepare well-defined plans and drawings. When working with layout plans, we make sure that they display every aspect and specifics of the project to identify potentially significant issues as early as possible during the pre-construction phase. Brandboy has a reliable network of architects, engineers, and drafters who specialize in producing highly detailed plans and drawings and with extensive experience in the construction industry.

Check out some of the architectural plans and drawings issued by Brandboy for Hertz & Thrifty Dollar at Sydney Airport.

Electrical Plan
Floor Plan
Location Plan
Side Elevation
Internal Elevations
Ramp Details
Sections
Site Plan

These plans and drawings are valuable as they minimize inconsistencies and discrepancies in the arrangement of elements during the actual construction. Also, these documents are essential to obtain various government permits and council approvals, such as the Occupancy Certificate (OC) and Development Approval (DA). Brandboy team can assist you in processing these tedious requirements in compliance with local and national laws and regulations.

NEED ASSISTANCE ON YOUR NEXT CONSTRUCTION AND FIT-OUT PROJECT?

If you are looking for a reputable project management service provider with extensive experience in construction planning and implementation, Brandboy is an ideal choice. With extensive knowledge and capacity in end-to-end project management – from design plan, layout, and council approvals to implementation and maintenance, we can fully support transforming spaces and adding value to your business. We specialize in multi-site rollouts of construction and fit-out projects on a national and international level across Australia and New Zealand. To learn more about our effective construction management solutions, contact us now at 0451 816 788 or lars@brandboy.com.au, and we’ll be glad to assist you.

EFFECTIVE CONSTRUCTION PROJECT MANAGEMENT IN AUSTRALIA

To effectively complete a construction and fit-out project, there should be a good and organized construction project management system. Like any other project, significant processes need to be understood and executed well in each phase to ensure overall success. Regardless of the size and sector, conceptualizing the construction process as a whole must be one of the top considerations of the project manager.

Five Stages of Construction Project Management

1. Initiation Stage

Before starting a construction project, it is best to figure out first all the details that encompass the project such as the goals, objectives, scope of work, budget, key management involved, risk management strategy, and other related considerations. If applicable, a feasibility study can be valuable to assess the project’s deliverables and determine whether the project is worth undertaking and realistic.

2. Planning Stage

During the planning stage, the project team will develop strategic plans that will serve as guide documents in implementing the construction project’s cost, scope, and timeline. Some of the plans that need to be finalized and submitted for approval by the client include the project scope plan, work breakdown structure,budget and cost analysis plan, maintenance plan, communication plan, risk management plan, and resource plan. Site audit and assessment, as well as the processing of council and other government approvals, are also being administered during this construction phase.

3. The Execution Stage

At this stage, all of the project plans are put into actual work. After finalizing all the document plans, the project team begins to meet up with all the concerned individuals such as engineers, certifiers, architects, contractors and builders. They will also assign tasks and resources, and implement all the project management plans. During this construction stage, the contractors led by the Head of Contract take responsibility for completing all the trades according to the given schedule and budget. Typically, the Head of Contract is also responsible for procurement and tender management, value engineering, and certification management. When problems and unforeseen occurrences take place on-site, the project plans will be updated and modified, and appropriate adjustments will be made to keep the project on track.

4. The Monitoring Stage

In this stage, the construction project’s performance is monitored and controlled to ensure that all the actions taken align with the overall project management plan. Typically, the monitoring stage takes place simultaneously with the execution stage to track progress and ensure that the project stays within the budget and on a scheduled timeline.

5. Closure Stage

The completion of the project brings the construction process to the final phase. The project closure involves a meeting of the construction project manager and the client to discuss project reports and identify both the accomplishments and deficiencies. At this point, the project team will create a punch list of any remaining tasks, address irregularities, and wrap up the project. Once the final inspections have been completed, the project must be approved and handed over to the client.

NEED ASSISTANCE WITH YOUR NEXT CONSTRUCTION PROJECT?

Indeed, construction project management is a complex endeavour that entails dealing with various concerns. Good team management skills and extensive professional experience in the construction industry are necessary to succeed in this field.

If you’re looking for a reputable construction and fit-out company that can offer you a complete project management solution for the overall construction process, Brandboy should be at the top of your consideration. Brandboy has a broad background and experience in construction project management, mainly as the Head of Contract, for a wide range of industries in Australia, including retail, commercial, corporate, public transportation, industrial, entertainment, and medical.

Check out the recent construction and fit-out project of Brandboy for Hertz Australia and Thrifty Dollar in Perth Airport.

As the Head of Contract, Brandboy has implemented the end-to-end construction project management in transforming spaces – from the initiation stage to the closure stage. We have conducted several preliminary activities such as inductions, site surveys and audits, structural engineering certification and drawing, graphic layout and design, resources mobilization, traffic management, and council approvals. The construction phase involves the movement of the existing Hertz Booth to the new location. We have completed all construction trades, including external roofing, vinyl flooring, ceiling tiles, internal painting, exterior wall paneling and installation, ramps, air conditioning, signage installation, and joinery. Also, Brandboy has disconnected the Thrifty and Dollar booth and repositioned it to a new location. Services include new external walls, painting and signages, and connecting the existing ramp to the booth.

Throughout the construction process, quality control is constantly monitored, and we make sure that the project’s schedule and budget are not overlooked. We also have a maintenance plan to keep the asset and building property in the best condition at all times. If any adjustments are deemed necessary, we promptly implement the variations to ensure that the project is completed effectively.

If you’d like to learn more about our complete and effective construction project management, please contact a member of our team by signing up for our form. Or give us a call now at 0451 816 788, and we’ll be happy to address all your concerns about your next construction and fit-out project.

THE ROLE OF HEAD OF CONTRACT IN CONSTRUCTION INDUSTRY

Construction and fit-out projects generally entail a variety of related tasks and processes. Because of the interdependence of the different activities in the overall project performance, construction projects are often considered as complex and exposed to high level of volatility and risks. It is therefore important that business owners engage with reliable and skilled contractors to ensure the seamless delivery and completion of the project. But first, let’s consider the two type of contractors who are commonly involved in the construction industry.

Head Contractors and Subcontractors

Many industries, particularly those in large and multi-site organizations, hire an independent contractor to undertake the work required to complete the construction project. The contractor can be an individual or an organization with vast knowledge and relevant experience in the construction industry. Known as the Head Contractor (also called as Main Contractor or Head of Contract), they will be in charge of the primary contract with the client and will be accountable for the timeline and quality of work agreed upon in the contract. As the key point of contact, they will manage and lead the project and report directly to the client about the progress and related concerns.

The Head Contractor then hires skilled professionals to complete all the trades needed for the completion of the construction project. This is commonly referred to as subcontracting, where the primary contractor appoints or outsources subcontractors to finish certain tasks and obligations under a contract of the project. Subcontractors are usually experts and specialists in a particular skill or service. Among the common subcontractors in construction belongs to carpentry, plumbing, electrical, flooring, painting, plastering, joinery, roofing, and concrete work. They actively contribute to speeding up the completion of the project and ensure that critical deadlines are met. And because of the subcontractor’s specialized skills, the project can be accomplished with more attention to detail and better results.

The Head Contractor and Subcontractors work hand-in-hand with the same goal of delivering high-quality output for the project. Subcontractors are subject to the main contractor and rarely interact with the client. But still, subcontractor’s work needs to be approved by the client. If there are necessary adjustments or changes to be done to comply with the Head Contract as well as Sub-contract, both contractors will work together again to deliver the project effectively.

IMPORTANCE OF HEAD OF CONTRACT

Many businesses found relief when they delegate the construction and fit-out project to an experienced contractor as the Head of Contract. Here are some of the reasons why you should do also as well.

Effective Project Management

With the full project management services they offer, the Head Contractor will smoothly deliver the construction activities from design planning, council approval, budget management, coordination of all trades, procurement, maintenance, and schedule management. Having a reliable single point of contact eliminates the need to communicate with different contractors, thus, you’ll be more assured that the project will operate in a more organized manner.

Network of Reliable Specialists

Choosing a competent head contractor lets you have access also to a network of experienced subcontractors who specializes in a particular service. Before engaging with the subcontractors, the head contractor generally requires their safety record, litigation history, insurance coverage, certifications, licenses, and relevant work experience. You won’t have to worry about coordinating with subcontractors because the Head Contractor will take care of it for you and guarantee that they do a good job and follow all safety precautions throughout the project.

Hassle-Free and Cost-Effective

Choosing a reputable Head Contractor to handle the project management of your construction and fit-out project will save you from stress, risks, liabilities, and budget overruns. There’s no need for the disruption of business operations as you can get your staff focused on growing your core business while the Head contractor concentrates on their expertise in the overall construction and fit-out process. Also, hiring contractors is often much more cost-effective than bringing on new, full-time employees.

WORK WITH THE RELIABLE HEAD CONTRACTOR IN AUSTRALIA

If you’re looking for an expert Head Contractor with proven experience in multi-site construction projects Australia-wide, Brandboy is a great choice. From the planning to implementation stage, Brandboy ensures the provision of high-quality results without sacrificing the time and budget constraints of the project. We have been engaged with several leading retail and commercial multi-site companies with projects net worth ranging from $20K to $10M.

Brandboy has a national network of subcontractors whom we select through a reliable ranking system. We rate contractors across Australia systematically, ensuring that we assign the right contractor to the right project. We also check all insurances, certifications, and licenses to make sure that we adhere to Australian standards.

For each project, we have assigned a site manager who oversees contractors, guides them throughout the process, and look after safety compliance. We keep complete documentation in relation to materials and resources such as tracking of warranty issues in all products and supplier’s services. As we issue a single invoice along with the progress report, this could mean less admin work and more organized recording on your end.

Because of it’s proven contribution in the success of construction projects, many of our clients preferred Head of Contracts for the project implementation. Improvement in speed across multi-site businesses has been acknowledge among our clients. As the Head of Contract, our services involve site audits across all stores and offices, budget and cost analysis, council approval, digital transformation projects, procurement and maintenance management, completion of all trades, remedial works, and end-to-end project management. If you need expert assistance with your next construction and fit-out projects, you can reach us at 0451 816 788 or click here to fill out our contact form and we’ll reach out to you as soon as possible!

THE ADVANTAGES OF CUSTOM JOINERY IN MODERN CONSTRUCTION

With the rise in popularity of joinery in Australia, many businesses are effectively transforming their spaces both aesthetically and functionally. Thanks to custom joinery, workspace interiors are designed in a way that suits your company’s brand and feels.

Here are some of the most significant benefits of investing in custom joinery.

Custom-Made Furniture

When you purchase ready-made furniture, you usually need to compromise on the size. It’s a rare case that you can find in the store the furniture that exactly fits your space. On the other hand, joinery services allow you to have custom-built furniture such as cabinets, counters, and shelves which are made to fit perfectly in your workspaces. Also, there’s no need to make compromises on the style and colour that reflects your company’s brand and image. This presents a perfect opportunity to be completely original unique and stand out from your competitors. You can tell the joiners everything you desire, and they will make your furniture according to your preferences and specifications.

Quality Materials and Design

As each piece of the custom joinery is individually made, you can be sure that all the specifics of design and structure are taken into account. There’s no need to worry about the possibility of lower-quality materials that could be hidden beneath the surface. The high quality of the joinery’s structure contributes to its functionality, attention to detail, and long-term durability, and. When you invest in custom-made joinery, rest assured that you’ll be getting high-quality items made by professionals who are dedicated and passionate about craftsmanship.

Space Saving Feature

If you want to have a more organized and spacious work environment, it is highly recommended to go with custom joinery rather than pre-fabricated furniture. Especially for businesses with limited or cramped spaces, you would like to take advantage of the other dimensions of your building. For example, custom-made cabinets can accommodate huge items while saving space in offices and stores with high ceilings. It will make your place of business appear larger and more appealing to your customers.

Improved Customer Experience

Business owners who aim to provide a satisfying experience for their customers should consider the efficient functionality of the tailor-made joinery. For example, power and data can be incorporated into the special custom-based table in your stores, conference rooms, or office lobby. As a result, your clients and visitors will likely find it more convenient and comfortable to stay within your place of business. As their needs and demands are being considered, you’ll certainly gain satisfied and loyal customers.

GET ADVANTAGE OF HIGH-QUALITY CUSTOM JOINERY

If you want to have a custom joinery structure that can stand the test of time, it’s very important to choose the most experienced joiners. Here in Australia, Brandboy has a capable team of competent joinery professionals who can design, construct, and install high-quality components such as reception counters, fitted furniture, coffee bars, doors, and other interior designs. We specialize in retail and office tailor-made joinery to fit any interior space.

Take a look at some of Brandboy’s completed joinery projects.

Custom-made functional counter with power and data

Coffee bar to create a well-serviced area and an inviting and aromatic atmosphere

Brandboy has extensive experience working on several joinery projects Australia-wide. We have helped in successfully transforming spaces of several leading companies from a variety of sectors including retail, commercial, healthcare, corporate, and public transport.

If you’d like to learn more about how custom joinery design and installation can benefit your business, please contact a member of our team by signing up our form. Or give us a call now and we’ll be happy to address all your concerns about your next joinery project.

HOW GLAZING MATERIALS BENEFIT BUSINESSES TODAY

For a variety of good reasons, many business owners prefer glass materials for the windows, doors, walls, and partitions of their buildings and properties.

Here are some of the considerations why glass is the material of choice for retail, office, and commercial buildings.

Energy efficiency

As the solar heat captured by the windows has a considerable impact on the heating and cooling demands of buildings, an optimal window glazing system can be one of the most strategic options for sustainable energy conservation. Energy-efficient glazing integrates low-emissivity coating to prevent heat from escaping through the windows. As the coating reduces the heat gain in the summer and heat loss in the winter, the energy efficiency of the building will be improved. It will then help you save money on the electricity bills, particularly the heating, ventilating, and air-conditioning costs.

Transparency Look and Feel

Glass windows and doors allow people on the outside to see numerous products on display or discover the services your company provides. Potential customers will be more enticed to glance and visit inside your store if you utilize transparent glass instead of a solid shopfront. Well-maintained shopfront glazing can effectively showcase to the public your company brand’s image.

Also, transparent glass materials allow optimum sunlight transmission, allowing natural lighting in your workplace. According to several research and studies, people who work in natural light are more motivated in contrast to those in artificially lighted spaces. Optimizing the amount of natural light in the workplace greatly boosts the health and wellness of the employees leading to more work productivity and alertness.

Collaborative Work Environment

Many companies continuously promote a collaborative workplace culture while preserving the necessary levels of privacy. And they made the right choice when they decided to invest in office fit-out glazing partitioning as it enhances communication of the stakeholders and employees as it breaks the physical barriers posed by the solid walls. Glass partitions and walls create an open environment that promotes transparency, teamwork, and collaboration. It helps the different teams within the organization to be connected and foster common values and goals for the welfare of the company.

READY TO GET ADVANTAGE OF EFFECTIVE GLAZING REPLACEMENT SOLUTIONS IN AUSTRALIA?

As proven, many businesses can benefit from having sturdy and high-quality glazing. Considering glazing solutions for your business can give your customers the right impression and attract more potential clients. Also, you’ll likely reap the benefits of boosting efficiency and collaboration in your place of business.

With the specialized knowledge and extensive experience in glazing replacement and installation, Brandboy would be glad to offer high-quality glazing services that could make your business stand out. We offer all kinds of glazing solutions such as changing normal external walls into shopfront glazing, putting up energy-efficient glass doors and windows, and implementing internal fit-out glazing solutions in the office. We highly ensure that the glazing materials have been selected and installed to comply with design drawings and specifications.

Palo Alto- Melbourne: Glass treatment internal office fit-out

Brandboy has been engaged to work for several leading companies in Australia, including Jax Tyres, Reece, Ray White, Midas, Palo Alto, and Hertz (multi-site locations – Perth, Sydney, and Cairns). We have completed construction and fit-out services for them along with the glazing replacement for their offices, stores, and other properties.

Contact us today to learn more about our glazing replacement and installation services. You may reach us at 0451 816 788 or lars@brandboy.com.au, and we’ll be glad to assist you.

THE BENEFITS OF RETAIL AND OFFICE REFURBISHMENTS

Many successful companies have proven that upgrading their workplace through refurbishment and innovation brings great results to their business. Giving your workspaces a transformation can elevate your company to new heights.

Consider these benefits of retail and office refurbishments.

Enhanced Productivity and Efficiency

As you implement necessary refurbishment, you may acknowledge the importance of re-arranging some office items and layouts to boost the efficiency of the workplace. It’s also a good opportunity to incorporate new technology such as space-saving and high-performance office equipment that will promote a collaborative environment and help increase the speed of business operations. Having a modern, improved, and refreshed workplace can also boost the morale of your employees. When your employees feel more relaxed and comfortable in their workspace, they will be more productive on their tasks, and likely to deliver high-quality work.

Modern-Look Adaptability

As change is inevitable in this fast-paced period, your company needs to embrace new opportunities and adapt to the trend. If not, your business will likely be left behind and forgotten by clients. To keep up with the modern times, it’s important to make sure that all the aspects of your business are given an update, including the refurbishments of your office spaces. Office refurbishments and renovations will transform your spaces into a modern and dynamic look that will attract customers, both existing and potential ones.

Increased Profitability

Retail and commercial office refurbishments can bring up new business opportunities. Many business and property owners have discovered that investing in the essential transformation of their spaces through refurbishments results in a 20% to 25% rise in sales and long-term profitability for their company. As they boost productivity and promote sustainability within the organization, profits and financial value of the company increase, attracting more investors and shareholders.

GET THE BEST REFURBISHMENT SOLUTION IN AUSTRALIA

Making the wise decision to undertake an office refurbishment and renovation is the smartest move to do. However, to get the most out of this worthy investment, you’ll need to look for a reputable and experienced fit-out company that can deliver high-quality refurbishment services.

Here in Australia, Brandboy has a proven reputation for accomplishing successful refurbishment and construction projects over the years. We have been helping several leading retail companies and corporate building owners with the physical and digital transformation in their business. We can be involved in all trades – joinery, internal and external signage, carpentry, fixtures, electrical and data cabling, plumbing, internal and external painting, glazing and replacements, façade, flooring, roofing, and other related services. We specialized in construction, fit-out, signage, concrete, refurbishment, maintenance, Head of Contract, and remedial projects in multi-site locations across Australia and New Zealand. We’re capable also of providing our clients with an agile and adaptable technology platform to complete the consistent look and feel of the physical development with the digital transformation within their company.

Having the extensive knowledge and capacity in end-to-end project management – from design, artwork, and DA approvals to implementation and maintenance, we can fully support in transforming your spaces and adding value to your business.

Take a look at some of our completed refurbishment projects.

Palo Alto – Melbourne: Office fit-out works (Partition, Ceiling, Plastering, Painting, Electrical, and Data Cabling, Fire equipment installation services)

Jax Tyres: Retail fit-out (Internal and external painting, Epoxy flooring, Ceiling, Lightings, External fascia signage, Large format prints)

Check out here for more details about the rebranding and refurbishment project of Jax Tyres

Ray White: Commercial Fit-out (Ceiling, Joinery, Signage, Lighting, and Fixtures)

H&M: Internal storefront signs, High level and Street level wayfinding signage

To learn more about Brandboy’s high-quality refurbishment services, contact us at 0451 816 788 or click here to fill up the contact form.

IMPORTANCE OF FIRE DOOR INSTALLATION FOR YOUR BUILDING AND PROPERTY

Across the world, fire safety has become even more critical in all industry sectors. Because of the catastrophic consequences of fire-related hazards, the community is becoming more proactive in fire prevention and safety preparedness.

Under Australia’s workplace health and safety standards, all businesses must have their existing fire safety measures and precautions. No matter how big or small your business is, it’s required that you comply with certain fire safety regulations.

As the implementation of fire safety measures and protocols in the workplace are highly mandated by law, businesses need to undertake fire safety compliance tests as a pre-requisite in obtaining permits and licenses from local, state, and other related government agencies.

IMPORTANCE OF FIRE SAFETY IN THE WORKPLACE

Fire safety protocols in the workplace are very essential to ensure the safety of all individuals who are present in the area when a fire emergency occurs. By strictly implementing the fire safety measures, the risks of damage to property and buildings will also be minimized. As thousand of workplace fires cases occurs every year, business and property owners must strategically adapt fire safety plan and preparation to reduce building damage, financial losses, and worst of all, casualties and injuries.

Among the fire protection system, you can adopt as part of the company’s fire safety measures is the installation of fire doors.

But what exactly are fire doors?

FIRE DOORS IN BUILDINGS AND FACILITIES

Simply put, fire doors are designed to slow down the spread of fire, flames, and smoke throughout the building when the fire breaks out. They serve as physical barriers, preventing a fire from entering the different parts of the building. This will give occupants time to escape and evacuate into a safer area.

Here are some of the beneficial features of fire doors for your workplace.

FIRE-RESISTANT MATERIALS

Fire doors are often heavier and sturdier than regular doors. To withstand heat and fire, they are built with fire-resistant materials such as metal, aluminum, gypsum, timber, and steel. They may also have panels made of fiber or ceramic glass which are noted for strong heat resistance and durability.

SMOKE-RESISTANT SEALS

In most cases, deaths during fires are caused by smoke inhalation rather than direct contact with the flames. This risk can be alleviated by the smoke seals in the fire doors which can generally reduce the spread of deadly smoke. The seals expand as the area heats up, creating a barrier between the smoke-filled room and the safer evacuation area.

GET STARTED IN FIRE DOOR INSTALLATION FOR YOUR BUILDING AND PROPERTIES

One of the top considerations when constructing or renovating a facility should be the safety and well-being of all the people who will come to your place of business. You surely would want to keep your obligation to offer the safest possible environment for all your employees, clients, and visitors. With the latest and innovative materials like fire doors, buildings and facilities have improved in the capacity to withstand fires, enabling many more people to survive when a fire breaks out.

Brandboy team has been involved in fire doors installation for a variety of sectors – from commercial buildings, shopping centres, and skyscrapers to schools and aged care facilities. With the extensive expertise working with property owners and builders, Brandboy can help you maximize the benefits of having fire doors for your business. We have a network of reliable and proven fire door installers Australia-wide that can assist you to install fire doors with the commitment of delivering the service on time and within budget.

Contact us at 0451 816 788 or send us an email at lars@brandboy.com.au if you’d like to learn more about our fire door installation services. We are always willing to assist you.

HOW DIGITAL TRANSFORMATION IS CHANGING BUSINESSES FOR THE BETTER

In today’s fast-paced world, technology plays an important role in making company processes and operations easier and faster. Many businesses utilize innovative and modern strategies to keep up with the evolving customer’s expectations and to stay ahead of the competition in the business sector as a result of technological advancements.

Undeniably, customers are driving the market change. They expect timely and readily available pertinent information about the products or services they need. Thus, you must consider these important factors: How can you offer unique experiences to customers nowadays who are mostly modernist and tech-savvy? How can the business keep up with the trends and improve customer journey?

THE IMPORTANCE OF DIGITAL TRANSFORMATION

As proven by many thriving companies, Digital Transformation is the solution. Going digital means integrating new technologies and business models to enhance productivity and efficiency and to better meet customer’s demands. By incorporating digital technologies into all aspects of the business, digital transformation enables companies to modernize processes, optimize efficient operations, improve customer’s loyalty, and boosts profitability.

Consider these benefits of digital transformation for the improvement of customer journey in the retail and commercial industries.

AUTOMATION OF PROCESSES

Majority of customers prefer automation rather than routine and tedious processes. As the speed becomes one of the customer’s top expectation in terms of service, businesses turn to automating their processes through computer-based programs and applications that are available anytime. By implementing digital automation, communication to your costumers will be more convenient and accessible. As a result, you will be able to strengthen client relationship and trust, attract new customers and maintain existing ones.

OPTIMIZATION OF BUSINESS OPERATIONS

Through digital technology, retailers can achieve effectiveness in their operations such as real-time monitoring and customized inventory management. Digital-based system and programs can improve data flow and streamline business processes throughout the organization which includes customer records, purchases, sales, expenses and more. For instance, by implementing a quality Enterprise Resource Planning (ERP) system, many companies can effectively manage operations in their business, enhance productivity and efficiency, reduce costs, and increase sales and revenue.

PERSONALIZED CUSTOMER SERVICE

Digitalization allows you to personalized your content according to the specific demands of your clients. Customer data can be collected through digital systems and applications, allowing you to gain important insights about your customers’ tastes and preferences. Your costumers will then receive personalized product or service recommendations from the system, making them feel unique and special.

BRANDBOY – YOUR PARTNER TO DIGITAL TRANSFORMATION

Digital transformation is the force that drives businesses on moving forward. With this important endeavor, Brandboy can assist you in transforming your business into an ever-growing digital competitive space.

Brandboy has a competent and reliable team that specializes in the digital transformation of businesses across Australia. We’re committed in providing our clients with an agile and adaptable technology platform that is used by multinational companies across the globe in many industries including retail, commercial, transport, construction, government, property management, health, and hospitality sectors.

Here are some of our competitive digital services:

  • Technology and data platform built on modern IT infrastructure having the ability to easily integrate across other applications and systems
  • Systems and services integration with the platform through well-defined interfaces – e.g., Customer Relationship Management (CRM), Social Media Management (SMM), Search Engine Optimization (SEO)
  • Website Upgrade and Apps development
  • New website development
  • Phone and Data Systems Upgrade
  • Systems built around cloud-based technologies
  • Rapid prototyping and agile system integration
  • Tailor-made enterprise apps

Learn more on how Brandboy can support you on your digital transformation journey. Contact us today at 0451 816 788 or send an email at lars@brandboy.com.au.